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INDIAN RESTAURANT - BATTERIES NOT INCLUDED

£150,000 A YEAR COST TO CURRY CHAIN OF GOING FREE RANGE

A leading chain of Indian restaurants is switching to a personal cost to the owner of £150,000 a year - after he watched TV chef Hugh Fearnley-Whittingstalls impassioned TV plea last week.

Jamal Hirani, CEO and founder of Tiffinbites, says the move - which will increase food costs at his group of London restaurants by around £3,000 a week - is in direct response to the plight of intensively reared broiler chickens highlighted by Fearnley-Whittingstall in his series Hughs Chicken Run, screened on Channel 4 last week.

It will make Tiffinbites the UK's first Indian restaurant group to go free range - and Jamal is promising menu prices will not increase to account for the higher chicken costs.

Jamal said: Hughs Chicken Run series has really affected the nation. We immediately began receiving queries from customers as to the nature of the chicken we serve, and myself and all staff included instantly knew that we had to ensure all our poultry was free range. Although it's challenging to source , it's a move that we hope other Indian restaurants will follow.

Suppliers, however, are cashing in on the interested generated by the Channel 4 series with significant cost increases. A broiler chicken before would have set Tiffinbites back £1.88 per kg, but now this cost is set to rise to £4.88 per kg for free range birds.

Jamal added: Poultry suppliers have been quick to spot the profit opportunity. Many restaurants may seek to maintain the higher costs by increasing menu prices. At Tiffinbites, however, we believe that our customers shouldn't have to pay for the privilege of eating , and as a result are committed to keeping our menu prices at the same level as before. We're urging other Indian restaurants and food organisations to the same.

For Tiffinbites, £3,000 a week is equivalent to a weeks staff wages in one restaurant or one ton of basmati rice. Each restaurant will need to serve an extra 600 meals week to account for the extra cost.

Hugh Fearnley-Whittingstall described the move by Tiffinbites as brilliant news, adding: Obviously the Indian restaurant sector accounts for phenomenal amounts of chicken sales and mostly these are all standard, intensively farmed birds.

We hope many other Indian restaurants, both independent and chains, will follow Tiffinbites excellent example, and decide to go free range.

For more info on Hugh Fearnley-Whittingstalls campaign, visit www.chickenout.tv.

Tiffinbites, 23 Russia Row, London EC2V 8BL. For more info visit www.tiffinbites.com.

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Notes to editors: Tiffinbites offers real Indian food served the real Indian way. It currently operates four restaurants in London, at Liverpool Street, Moorgate, Canary Wharf, and Russia Row - near St Pauls Cathedral.

For more press info/photos of Jamal Hirani, contact Anna Stanley or Gemma Shaw at 3 Monkeys on 020 7440 2410. Or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it or This e-mail address is being protected from spambots, you need JavaScript enabled to view it .